WAYMARKCHINA TRAVEL MEDIAPartner With Us

Founding Agency Partnerships

Help Shape How Independent Travelers Discover China.

We’re building an English-language travel media experience that turns curiosity about China into informed, confident trip planning—and a clear path to the right local agency.

Discuss a Partnership See Our Approach

Current stage: validating the first traveler segment & agency proposition.

01 The Traveler Problem

China inspires curiosity.
Planning it can feel uncertain.

Independent travelers can find plenty of inspiration, but often struggle to turn it into a trip they feel ready to book. Fragmented information, unfamiliar platforms, logistics questions, and language concerns can create a gap between interest and action.

“Where do I start—and who can I trust to help me make this trip real?”
02 The Planned Approach

Build trust before asking for the booking.

We plan to meet travelers early, answer the questions that hold them back, and create natural moments to connect with a capable agency.

01

Earn Attention

Original English-language stories designed around real planning intent—not generic destination lists.

02

Build Confidence

Practical guidance that makes transport, payments, culture, and trip design feel easier to navigate.

03

Create the Connection

Relevant agency introductions when a traveler is ready for expert help—not disruptive lead forms.

What we’re validating first English-speaking independent travelers actively considering China, their highest-friction planning questions, and when agency support becomes most valuable.

03 Value for Agencies

A partnership designed around fit, not volume.

Early agency partners can help define a useful, credible connection between traveler intent and local expertise.

Earlier Traveler Context

Meet potential clients after they’ve learned, clarified needs, and begun shaping a real trip.

Clear Market Signals

Share what you’re hearing from overseas clients and learn which questions content can answer upstream.

Storytelling Input

Help make planning guidance accurate, specific, and grounded in on-the-ground expertise.

A Low-Lift Pilot

Start with a focused conversation and a small test shaped around mutual fit.

For China-Based Travel Agencies

Help Us Design a Better Hand-Off.

If your agency serves—or wants to better serve—independent overseas travelers, we’d value a 30-minute conversation about their needs and what a useful partnership could look like.

  • No commitment required
  • Exploratory 30-minute call
  • English or Mandarin welcome
START A CONVERSATION

Tell us about your agency.

Send a short introduction with the destinations you cover and the overseas markets you serve or hope to reach.

Email the Partnership Team